Park that bike right

Mobility 2020

Background
Bicycle parking is one of the three pillars of the Long-term Bicycle Plan 2017-2022, in addition to Infrastructure and Behaviour and Innovation. The goal is to improve ‘easy parking’ for bicycles. This means that cyclists in Amsterdam can quickly find a free parking space near their destination and that sufficient space remains for pedestrians.

Priority bottleneck locations are identified in the Long-Term Bicycle Plan (appendix 5, page 82); they are principally shopping streets, main streets, and nightlife areas. In these areas, the aim is to better facilitate bicycle parking and to reduce the inconvenience of parked bicycles.

To ensure these busy areas are bicycle-friendly, we have set three golden rules:

  1. Sufficient alternative bicycle parking facilities must be provided (in the vicinity);
  2. The regulations must be communicated clearly so that cyclists are aware that stricter bicycle parking rules apply in certain areas and know where they can park;
  3. Enforcement must be reasonable and adequate.

In recent years, the streets of Amsterdam’s ‘Red Carpet’ route from Central Station through the city centre, and various nightlife areas, have been named as ‘designated areas’ in which bikes may only be parked in a bicycle parking facility (parking space, rack or garage) with a maximum parking duration of six weeks. This regulation can be enforced.

In all busy areas, the principle is that cyclists who wish to park their bikes for a short period should do so in the appropriately marked parking spaces. These spaces provide no racks or similar options for securing your bicycle. Cyclists who wish to park for longer should place their bicycle in a rack or garage (and may have to walk a little further to their destination).

This desired outcome is hindered by the shortage of bicycle parking facilities, unfamiliarity with the rules (and the specific rules that apply in designated areas), and the specific Amsterdam context and bicycle culture. There is a strong association between bicycles and freedom, and we are used to being able to park our bikes directly at our destination. A restriction on anything related to bicycles is therefore seen as a restriction on freedom, and additional rules are quickly perceived as municipal meddling.

It is particularly difficult for residents of busy areas (shopping streets, main streets, and nightlife areas) to park their bicycles conveniently. At peak times, the facilities are often insufficient and mainly consist of marked parking spaces (which are intended for short-term parking). The parking facilities are not always in the vicinity, and bike parking garages are only free for the first 24 hours.

A waterbed effect is produced at the edges of the designated areas; there are more bikes than there are available facilities, and they are often parked chaotically. The aim is to encourage correct bicycle parking outside of designated areas, too, even though enforcement there is not possible. The challenge is to inform everyone (both residents and one-off visitors) about the regulations (without being too strident) and to find bicycle-friendly solutions for residents in designated areas.

The Challenge
Find a solution that:

  • makes it possible to distinguish between people who are parking their bikes for a short time (maximum 2 hours) and for a longer time in busy areas in Amsterdam (shopping streets, main streets and nightlife areas);
  • increases awareness of the rules;
  • encourages the desired bicycle parking behaviour;
  • does not rely heavily on enforcement.

The emphasis is on influencing behaviour and/or on small technical or physical solutions; we are emphatically not looking for bike parking facilities or other large, physical (and expensive) solutions.

The solution offered by the Startup must meet the following minimal criteria:

  • The solution is aimed at providing information (on regulations in designated areas) and encouraging correct parking behaviour (outside of designated areas).
  • A command of Dutch is an advantage (to be able to interpret earlier work and research, approach stakeholders, etc)
  • The solution should take into account the context and cycling culture-specific to Amsterdam.

Issued by
Verkeer & Openbare Ruimte, V&OR
Meerjarenprogramma Fiets 2017-2022
Knelpuntenaanpak Fietsparkeren

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3.

Download and fill in the the Uniform Europees Aanbestedingsdocument (UEA). This is the Dutch version of the European Single Procurement Document (ESPD). You can download the UEA here. Please make sure you download and open the UEA form in Acrobat Reader and don’t forget to fill in and sign the document before you upload it.* If you don’t understand Dutch, please download the English manual here. In the UEA you declare that you meet the general criteria (See ‘What is a startup?’ in the Tender) and the specific criteria per challenge.

4.

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During a six month programme you will receive training 1 day per two weeks. This ranges from value proposition building to Growth Hacking and from intellectual property to financial administration. In addition, we have created a series of workshops about how the City of Amsterdam works (for example: decision making and procurement).

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