Less pressure on the road, less stress on the bike!

Mobility 2020

A few things in this world go together like Amsterdam and the bicycle. In all weather, rain or shine, in good times and bad, Amsterdammers, visitors and increasingly also tourists take to the saddle of a huge range of different bikes. In our compact city, bicycles are one of the most important modes of transport and the one that’s growing fastest. This increase in the number of cyclists and bicycle journeys is putting pressure on the bicycle network and creating more stress for cyclists. Almost four in 10 cyclists say they experience the busier places in the city as stressful. Traffic congestion, the unpredictable behaviour of other road users, and limited space are cited as reasons. We consider improving the spread of cyclists across the bicycle network as one of the most important tools for tackling these problems. This will contribute towards the following goals:

  • Increasing the appeal and enhancing the experience of journeys made by bicycle

The (personal) appeal of a bicycle ride is affected by the amount of greenery you see, the sounds you hear, the variety of your surroundings you experience, and the quality of the air you breathe.

  • Increasing the chance of comfortable and unhindered cycling

Comfortable and unhindered cycling means that cyclists are able to reach their destinations via generous, direct, fast, smooth, and recognisable routes, and exposure to and/or inconvenience caused by uncomfortable situations (for example road works) is minimised.

  • Preventing unwanted behaviour by cyclists

A more even distribution of cyclists across the network will ensure that cyclists have more space, get in each other’s way less often, and are less likely to be inconvenienced by each other’s (negative) cycling behaviour.

The Challenge
What digital or non-digital solutions can the City of Amsterdam apply to ease the pressure on the bicycle network and enable cyclists to choose appealing and comfortable routes?

Two possible pilot locations for this project are Overtoom, with Eerste Helmersstraat as the alternative route, and Utrechtsestraat, with Reguliersgracht as the alternative route.

The solution offered by the Startup must meet the following minimal criteria:

  • The solution should alleviate the pressure on the bicycle network and make (personally) attractive and comfortable cycle routes more widely known, more recognisable and easier to find.
  • It should be possible to apply the solution to reduce the inconvenience to cyclists caused by road works and other construction works.
  • The solution should take into account personal motives (which depend on location) and the fact that cycling is a habitual behaviour. It should be a concrete product that can be tested by/on ‘real’ cyclists (in a six-month period).
  • The solution should have minimal impact on public space and must be developed within the framework of current legislation and regulations regarding public space and road safety (a precondition).

Issued by
Programma Fiets, Verkeer & Openbare Ruimte

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Download and fill in the the Uniform Europees Aanbestedingsdocument (UEA). This is the Dutch version of the European Single Procurement Document (ESPD). You can download the UEA here. Please make sure you download and open the UEA form in Acrobat Reader and don’t forget to fill in and sign the document before you upload it.* If you don’t understand Dutch, please download the English manual here. In the UEA you declare that you meet the general criteria (See ‘What is a startup?’ in the Tender) and the specific criteria per challenge.


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We are Startup
in Residence Amsterdam

Training programme

During a six month programme you will receive training 1 day per two weeks. This ranges from value proposition building to Growth Hacking and from intellectual property to financial administration. In addition, we have created a series of workshops about how the City of Amsterdam works (for example: decision making and procurement).


The leadmentors of the programme will guide you during the whole programme. They will measure progress weekly and help you when needed. At the beginning of the programme there will be a matching between startups and mentors

Knowledge and Expertise

To offer you access to advice and specialist knowledge we have created a network of partners. You are free to ask questions throughout the programme (for example, concerning: legal matters, finance, online marketing, technology).