Insightful alternatives to using your car

Mobility 2020

Car ownership in Amsterdam currently stands at 247 cars per 1000 inhabitants. This is the lowest ownership level within the Netherlands. Nevertheless, the claim that cars have on public space is the biggest of all modes of transport due to small streets and the high density of people within the city. The City of Amsterdam’s ‘Autoluw’ (Car-Free) and ‘Schone Lucht’ (Clean Air) programmes are working on positive restraints on car ownership by removing approximately 10,000 parking spots by 2025 and establishing zero-emission zones in the city. Furthermore, the City aims for making all transport of people and goods within the city zero-emission by 2030. If this goal is to be reached, Amsterdam’s residents need to continue changing their mobility habits.

Amsterdam’s public transport network and cycling infrastructure are already excellent, and there is a relatively extensive ecosystem of shared-mobility and ride-sharing/hailing initiatives. However, many car owners still don’t consider any of these options a worthy alternative to driving, as evidenced by a large number of households still in possession of a car.

It appears that many people are not yet sufficiently informed about the multitude of available alternatives to car ownership or about the difference in cost and ecological footprint.

The City of Amsterdam is working on improving the infrastructure for active modes of mobility (such as e-bikes), installing mobility hubs at strategic locations, and local mobility hubs (eBuurthubs) in neighbourhoods. The City is also developing a MaaS platform where all mobility providers can be linked up in one place (this is being developed in cooperation with Amaze).

The Challenge
Find a way to give consumers clear insights into the economic and environmental impact of their current mobility habits and from this, provide practical advice and solutions for using alternative forms of mobility.

The solution offered by the Startup must meet the following minimal criteria

  • provide insight into the cost and/or environmental impact of current mobility behaviour;
  • offer personalised advice and tools to nudge/change behaviour;
  • the solution must not be a route planner;
  • the solution must not be a MaaS-like application.

The startup’s founders/employees do not have to speak Dutch. However, since they are going to develop something for Amsterdam’s residents, they must be able to cross the language barrier.

Issued by 
CTO Smart Mobility

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Download and fill in the the Uniform Europees Aanbestedingsdocument (UEA). This is the Dutch version of the European Single Procurement Document (ESPD). You can download the UEA here. Please make sure you download and open the UEA form in Acrobat Reader and don’t forget to fill in and sign the document before you upload it.* If you don’t understand Dutch, please download the English manual here. In the UEA you declare that you meet the general criteria (See ‘What is a startup?’ in the Tender) and the specific criteria per challenge.


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We are Startup
in Residence Amsterdam

Training programme

During a six month programme you will receive training 1 day per two weeks. This ranges from value proposition building to Growth Hacking and from intellectual property to financial administration. In addition, we have created a series of workshops about how the City of Amsterdam works (for example: decision making and procurement).


The leadmentors of the programme will guide you during the whole programme. They will measure progress weekly and help you when needed. At the beginning of the programme there will be a matching between startups and mentors

Knowledge and Expertise

To offer you access to advice and specialist knowledge we have created a network of partners. You are free to ask questions throughout the programme (for example, concerning: legal matters, finance, online marketing, technology).