Emission-free taxis

Sustainability Mobility 2020

The life span of an average Amsterdammer is cut short by a year because of air pollution in the city. To improve Amsterdam’s air quality, the Clean Air Action Plan from October 2019 sets out a strategy to reach a new milestone: achieving the WHO-recommended air quality levels by 2030. Traffic and transport are the causes of a fifth of all particulate matter in Amsterdam. Cleaning up these sources of pollution is an effective and efficient measure because the City can take direct action and because they are a big factor. In addition to improving air quality, clean vehicles will also result in a significant reduction of CO2 emissions.

In 2025, all taxis operating within the A10 ring road will be required to be emission-free. To achieve this, the City is taking a range of measures:

  1. Stimulate: subsidising the purchase of emission-free taxis
  2. Facilitate: launching a fast-charging infrastructure
  3. Regulate: implementing an environmental zone for taxis and clean taxi ranks
  4. Communicate: 2016’s Clean Taxis for Amsterdam Covenant (Convenant Schone Taxi’s voor Amsterdam)

Amsterdam now has more than 1,000 electric taxis – a great result, but we are not yet where we want to be.

The City is looking for ways to increase the demand for emission-free taxis. For this assignment, we are looking specifically for solutions that are aimed at behaviour change. This requires strong support from residents, visitors, and customers responsible for large-scale bookings, as well as the participation of taxi services themselves.

The Challenge
Increase demand for emission-free taxis in Amsterdam, by making it easier and more attractive to choose an emission-free option when ordering or selecting a taxi.

The solution offered by the Startup must meet the following minimal criteria

  • The solutions must look at a wide range of solutions, including offering new ways of ordering taxis, introducing emission-free options, etc;
  • the solution or solutions are non-commercial and do not compete with taxi services or platforms;
  • the solution aims to achieve a change in behaviour;
  • the solution can garner support from residents, visitors and other parties – customers or organisers of large-scale bookings such as events, hotels, businesses, hospitality, attractions, cultural organisations, etc);
  • Amsterdam’s taxi services are willing to participate in the solution;
  • the increase in demand is not achieved by competing with other clean forms of transport (such as public transport, car sharing, etc). In other words: the aim is to replace the demand for fossil-fuel taxis with demand for emission-free taxis.

Issued by
Programma Luchtkwaliteit, Ruimte & Duurzaamheid, Programma Taxi, Verkeer & Openbare Ruimte

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in Residence Amsterdam

Training programme

During a six month programme you will receive training 1 day per two weeks. This ranges from value proposition building to Growth Hacking and from intellectual property to financial administration. In addition, we have created a series of workshops about how the City of Amsterdam works (for example: decision making and procurement).


The leadmentors of the programme will guide you during the whole programme. They will measure progress weekly and help you when needed. At the beginning of the programme there will be a matching between startups and mentors

Knowledge and Expertise

To offer you access to advice and specialist knowledge we have created a network of partners. You are free to ask questions throughout the programme (for example, concerning: legal matters, finance, online marketing, technology).