The life span of an average Amsterdammer is cut short by a year because of air pollution in the city. To improve Amsterdam’s air quality, the Clean Air Action Plan from October 2019 sets out a strategy to reach a new milestone: achieving the WHO-recommended air quality levels by 2030. Traffic and transport are the causes of a fifth of all particulate matter in Amsterdam. Cleaning up these sources of pollution is an effective and efficient measure because the City can take direct action and because they are a big factor. In addition to improving air quality, clean vehicles will also result in a significant reduction of CO2 emissions.
In 2025, all taxis operating within the A10 ring road will be required to be emission-free. To achieve this, the City is taking a range of measures:
- Stimulate: subsidising the purchase of emission-free taxis
- Facilitate: launching a fast-charging infrastructure
- Regulate: implementing an environmental zone for taxis and clean taxi ranks
- Communicate: 2016’s Clean Taxis for Amsterdam Covenant (Convenant Schone Taxi’s voor Amsterdam)
Amsterdam now has more than 1,000 electric taxis – a great result, but we are not yet where we want to be.
The City is looking for ways to increase the demand for emission-free taxis. For this assignment, we are looking specifically for solutions that are aimed at behaviour change. This requires strong support from residents, visitors, and customers responsible for large-scale bookings, as well as the participation of taxi services themselves.
Increase demand for emission-free taxis in Amsterdam, by making it easier and more attractive to choose an emission-free option when ordering or selecting a taxi.
The solution offered by the Startup must meet the following minimal criteria
- The solutions must look at a wide range of solutions, including offering new ways of ordering taxis, introducing emission-free options, etc;
- the solution or solutions are non-commercial and do not compete with taxi services or platforms;
- the solution aims to achieve a change in behaviour;
- the solution can garner support from residents, visitors and other parties – customers or organisers of large-scale bookings such as events, hotels, businesses, hospitality, attractions, cultural organisations, etc);
- Amsterdam’s taxi services are willing to participate in the solution;
- the increase in demand is not achieved by competing with other clean forms of transport (such as public transport, car sharing, etc). In other words: the aim is to replace the demand for fossil-fuel taxis with demand for emission-free taxis.
Programma Luchtkwaliteit, Ruimte & Duurzaamheid, Programma Taxi, Verkeer & Openbare Ruimte